Have you ever gotten a truly bad gift from someone you loved?
I have. That struggle inspired this campaign.
Born from my struggle to act like I like those well-meaning, albeit generic, gifts we all get every year.
Limited shopping options means lame presents. That’s why online shopping site Lazada promoted its extensive catalog of over 90 million items by creating a campaign on how to feign gratitude for lame gifts—a skill only the most seasoned actors can pull off.
The brand featured four of the country’s internationally-acclaimed thespians, including a Cannes Best Actress, to teach the different gift-receiving acting methods.
Lesson 1: How to act truly happy
Lesson 2: How to keep your face neutral
Lesson 3: How to give an explosive performance
Lesson 4: How to faint from excitement
Recognition
1 Finalist, AdStars Awards
2 Silvers, Youtube Works Awards
1 Finalist, Boomerang Awards
Contributed in winning the Agency of the Year Award in 2017
Named most viral ad of the Philippines in Spot.PH
Featured in news and publications: Spot.ph, ClickTheCity.com, Philippine Star, Inquirer News