If there was anything the pandemic taught us it’s that life is unpredictable.

Equipped with a budget to buy only a few stock images, how do you sell a financial plan that keeps you flexible.

Singapore is a city full of financial ads. Its why 8 out of 10 people already have investment plans. So how do you stand out when you don’t even have the budget for a photo shoot?

You find stock images of contortionists.

The campaign also had investors contorting around various sized ad placements, ranging from small square search ads to long narrow banners.